Banner ads make up a fundamental form of online advertising. These square images or animated elements show up on websites and aim to attract user attention, ultimately driving traffic. Banner ads are located throughout numerous online platforms, including social media. They function by clicking with the banner, which redirects to a product page.

In the fierce battle for online visibility, your landing page is your frontline. A well-crafted, high-converting landing page can make or shatter your business. But standing out in a crowded market requires more than just building a visually appealing page. You need to analyze your competitors and implement strategies that push you ahead of the pac